Jon Seidman is CEO of Small Ax. His road through the business has seen many curves. He began his career with a decade-long stint in the remote jungles of Central and South America, building a business and reputation as a critical thinker willing to take calculated risks. From there, Jon jumped fully into storytelling by creating and producing television for Discovery, A&E, Travel, MTV, and Sundance, completing an award winning documentary along the way.


Seeing an opportunity to tell shorter stories in a business accustomed to receiving more “Yes’s,” Jon joined Poptent as the Executive in Charge of Production / Creative Director. Under his leadership, the group produced a top-10 Superbowl commercial for Dannon Oikos and many national and international campaigns for brands like Disney, Build a Bear, 5 hour energy, Southern Comfort, and Range Rover, to name a few.

At Small Ax, Jon has found a sweet spot in working with his dream team of creatives and producers. He resides in Marina del Rey with his uber-talented wife, 2 boys and his dogs Elvis and Iris, where they enjoy spending time on the water and grow a ridiculous amount of amazing Passion Fruit.