Small Ax Creative is a dynamic creative + production shop that leverages a professional handpicked community of producers and creatives from around the world to create premium content for global brands.
We are a disruptor to the traditional video production agency model and were created from a customer centric approach, for brands and agencies, to meet their growing needs for video content on-demand. Using a worldwide creative network and a unique intuitive platform we are able to independently launch projects in just 45 minutes–while ensuring that those projects are on strategy, on time, and on budget. Period.
Small Ax Creative was founded in 2014 by a small group of creative professionals that shared in the belief that there is a better way to ideate and produce creative content in an ever changing market. We are committed to collaborating creatively with our selected producers and clients to deliver the most engaging and highest quality content—from Super Bowl spots to social media campaigns and beyond. For more, visit our About page.
In the early 60s, Bob Marley set out to reinvent how music was produced and valued in his home town of Kingston, Jamaica. Tired of having to follow the established path to fame and success he set out to make his own way and proved that with a different approach you could not only succeed but find a better way to free creative expression. This earned him the nickname “The Small Ax”.
Small Ax Creative will recruit a handful of its creators to be part of an “ideation think tank” for a given project. Each creator must work within a fixed production budget to develop at least two concepts. The fixed budget makes sure the resulting ideas are producible. We’re never going to the client with a project they can’t afford. Each of the creators are paid for their development work, unlike the crowd- sourced model where hundreds of creators are working on spec, and almost none will get paid.
A given ideation might develop as many as 15 to 20 project concepts. Small Ax Creative’s staff then typically presents the five to 10 best to the client. The winning concepts are then produced by the creator behind the original idea under Small Ax Creative oversight or handed off to our professional production teams.
Small Ax Creative’s Ideation to Production projects begin with, well, Ideation. A concept is selected, and Small Ax Creative brings the idea to life, handling all aspects of production through to delivery.
One of the elements that makes Small Ax so unique is our Curated Creative Network of Industry professionals. Made up of vetted professionals from around the world our process gives you access to some of the top creative minds in the field. These professionals are all under NDA with Small Ax so you can be assured that your private internal information and assets are protected.
The diversity of our network allows us to hand pick a medley of creatives all with different backgrounds and perspectives for each ideation. This enables us to deliver a variety of creative concepts from unique perspectives all while remaining on top of your brand strategy.
Check out some of the work we’ve created with our incredible creative teams over here.
What kind of expertise does your Creative Network have?
Our creative network are all vetted professionals in the creative world with years of experience creating professional marketing content. Their expertise runs a wide range. We have yet to find a challenge our creative network can’t handle. Their experience includes:
Livestream production teams
Game and App Developers
Diverse ages, ethnicities and cultural perspectives
Easy! Join our email list here and we will reach out with a form to share your company website, and a reel or links to your current work. One of our network managers will be in touch with next steps to see if you are a good fit for our team.
Small Ax Creative is not a traditional agency. We are a dynamic creative + production shop that leverages a hand-picked community of creatives from around the world to create premium content for global brands. We work as an extension of your marketing teams to help bring creative ideas and professional production services where you need them and when you need them. That can be as a partner to your existing agency or like 70% of our clients we can work directly with your internal marketing teams to help support your marketing efforts.
Already have an idea of what you need? You can skip right to filling out our short digital creative brief at your convenience. [link to Platform] The process is built for efficiency and begins with a short digital creative brief that the producer fills out whenever it is convenient for them. The brief lives dynamically on our website. We have perfected the brief and tested it to ensure that it can be filled out as quickly as a lunch break or in less time than a commute to work!
Once your creative brief is received, Small Ax Creative recruits and hand picks a handful of its creators to be a part of your “ideation think tank”. Each creator must work within a fixed production budget to develop multiple concepts. A given ideation might develop as many as 15 or 20 project concepts. The Small Ax Creative team then typically presents five to ten of the best curated concepts to the client. The winning concepts are then produced by the creative team with Small Ax Creative oversight or handled by our professional production teams all around the world.
We have people on the forefront of every emerging technology. All professionals, and all vetted by us to ensure that you are only dealing with the most talented people at the top of their field. We have produced content on six continents and in over 25 languages.
Small Ax Creative was created for brands and agencies specifically designed to meet their growing and rapidly changing needs for video content on-demand and for a multitude of distribution channels. The experience is the opposite of what you would expect from a traditional agency. It starts with a unique intuitive platform and a worldwide creative network that enables them to independently launch projects in under an hour – while ensuring that those projects are on strategy, on time, and on budget. Period. We don’t demand a large retainer to keep us on board, but we are always available where you need us, when you need us.
The process is built for efficiency and begins with a short digital creative brief that the producer fills out whenever it is convenient for them. The brief lives dynamically on our website. We have perfected the brief and tested it to ensure that it can be filled out as quickly as a lunch break or in less time than a commute to work! Once we receive the brief, Small Ax Creative will recruit and hand pick a handful of its creators to be part of your “ideation think tank”. Each creator must work within a fixed production budget to develop multiple concepts. A given ideation might develop as many as 15 or 20 project concepts. The Small Ax Creative team then typically presents five to ten of the best curated concepts to the client. The winning concepts are then produced by the creator behind the original idea under Small Ax Creative oversight or handed off to our professional production teams.
How does the fixed budget approach work when concepting?
In the traditional agency model, the creative teams will pitch ideas to a client without any idea of how much it will cost to produce them. The result is all too often the client falls in love with a concept that far exceeds their budget. When we know what you have to spend upfront, we are able to present you with ideas that you’ll not only fall in love with, but we are able to deliver within your budget. We’ll never present you with a project you can’t afford.
That all depends on your desired outcome, but we are designed to suit your budget requirements. We’ve produced live action, animation, testimonials, product democommercials from $3,500 to $750,000 and everything in between. Fill out a creative brief and let’s see how we can help. Our goal is to meet the budget you bring with you!
Where is the Small Ax creative brief and what happens when I fill it out?
The platform is your concierge through our process, it launches your project with a digital creative brief, next it tracks updates from the creative team and monitors progress along the way to keep you informed. And, it is efficient so that you can launch a project in 45 minutes or less!