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  • CREATIVE IDEATION
  • VIDEO PRODUCTION
  • MARKETING CONTENT
FAQ

SMALL AX CREATIVE FAQ

What is Small Ax Creative?

Small Ax Creative is a dynamic creative + production shop that leverages a professional handpicked community of producers and creatives from around the world to create premium content for global brands.

We are a disruptor to the traditional video production agency model and were created from a customer centric approach, for brands and agencies, to meet their growing needs for video content on-demand. Using a worldwide creative network and a unique intuitive platform we are able to independently launch projects in just 45 minutes–while ensuring that those projects are on strategy, on time, and on budget. Period.

Where is Small Ax Creative located?

Small Ax Creative is headquartered in Marina Del Rey, CA, but our Global network of creators allows us to produce worldwide. We have produced content on 6 continents and in over 25 languages.

What is Small Ax Creative’s phone number?
What is Small Ax Creative’s email address?
When was Small Ax Creative founded?

Small Ax Creative was founded in 2014 by a small group of creative professionals that shared in the belief that there is a better way to ideate and produce creative content in an ever changing market.  We are committed to collaborating creatively with our selected producers and clients to deliver the most engaging and highest quality content—from Super Bowl spots to social media campaigns and beyond. For more, visit our About page.

Why are you called “Small Ax”?

In the early 60s, Bob Marley set out to reinvent how music was produced and valued in his home town of Kingston, Jamaica.  Tired of having to follow the established path to fame and success he set out to make his own way and proved that with a different approach you could not only succeed but find a better way to free creative expression.  This earned him the nickname “The Small Ax”.

How does an Ideation work?

Small Ax Creative will recruit a handful of its creators to be part of an “ideation think tank” for a given project.  Each creator must work within a fixed production budget to develop at least two concepts. The fixed budget makes sure the resulting ideas are producible.  We’re never going to the client with a project they can’t afford.  Each of the creators are paid for their development work, unlike the crowd- sourced model where hundreds of creators are working on spec, and almost none will get paid.

A given ideation might develop as many as 15 to 20 project concepts. Small Ax Creative’s staff then typically presents the five to 10 best to the client. The winning concepts are then produced by the creator behind the original idea under Small Ax Creative oversight or handed off to our professional production teams.

Here’s a quick video to walk you through our process further.

What is Ideation to Production?

Small Ax Creative’s Ideation to Production projects begin with, well, Ideation. A concept is selected, and Small Ax Creative brings the idea to life, handling all aspects of production through to delivery.

Who is part of your Creative Network?

One of the elements that makes Small Ax so unique is our Curated Creative Network of Industry professionals.  Made up of vetted professionals from around the world our process gives you access to some of the top creative minds in the field.  These professionals are all under NDA with Small Ax so you can be assured that your private internal information and assets are protected.

The diversity of our network allows us to hand pick a medley of creatives all with different backgrounds and perspectives for each ideation. This enables us to deliver a variety of creative concepts from unique perspectives all while remaining on top of your brand strategy.

Check out some of the work we’ve created with our incredible creative teams over here.

What kind of expertise does your Creative Network have?

Our creative network are all vetted professionals in the creative world with years of experience creating professional marketing content. Their expertise runs a wide range. We have yet to find a challenge our creative network can’t handle. Their experience includes:

  • Writers
  • Directors
  • Cinematographers
  • Producers
  • Editors
  • Composers
  • Stylists
  • Animators
  • AR/VR experts
  • Livestream production teams
  • Game and App Developers
  • Diverse ages, ethnicities and cultural perspectives

And so much more…

How can I join Small Ax’s Creative Network?

Easy! Join our email list here and we will reach out with a form to share your company website, and a reel or links to your current work.  One of our network managers will be in touch with next steps to see if you are a good fit for our team.

Is Small Ax Creative an agency?

Small Ax Creative is not a traditional agency.  We are a dynamic creative + production shop that leverages a hand-picked community of creatives from around the world to create premium content for global brands. We work as an extension of your marketing teams to help bring creative ideas and professional production services where you need them and when you need them.  That can be as a partner to your existing agency or like 70% of our clients we can work directly with your internal marketing teams to help support your marketing efforts.

How do I get started with Small Ax Creative?

The process is really simple: check out the link below to start to fill out a creative brief and get your project launched in just a few short minutes, or over lunch. Small Ax Creative Brief.

Have questions before you get started? Schedule a meeting with one of our amazing Creative Directors first, here.

I need an idea for my video. What are the first steps to get started with Small Ax Creative?

Generally the first step with Small Ax Creative is to schedule a meeting with our incredible creative team so we can discuss the best ways to help you market your brand. Scheduling a meeting is easy: just click here.

Already have an idea of what you need? You can skip right to filling out our short digital creative brief at your convenience. [link to Platform] The process is built for efficiency and begins with a short digital creative brief that the producer fills out whenever it is convenient for them. The brief lives dynamically on our website.   We have perfected the brief and tested it to ensure that it can be filled out as quickly as a lunch break or in less time than a commute to work!

Once your creative brief is received, Small Ax Creative recruits and hand picks a handful of its creators to be a part of your “ideation think tank”. Each creator must work within a fixed production budget to develop multiple concepts.  A given ideation might develop as many as 15 or 20 project concepts.  The Small Ax Creative team then typically presents  five to ten of the best curated concepts to the client. The winning concepts are then produced by the creative team with Small Ax Creative oversight or handled by our professional production teams all around the world.

I already have an idea for my video.

Great! We can bring your idea to life. We have professional production teams all around the globe that can facilitate content creation in any format, including:

We have people on the forefront of every emerging technology. All professionals, and all vetted by us to ensure that you are only dealing with the most talented people at the top of their field. We have produced content on six continents and in over 25 languages.

What companies are using Small Ax Creative?

Facebook, Disney, Overstock, Avast, Vizio, Holiday Inn Club Vacations, Build-A-Bear Workshop, Bayer, Labcorp, Cisco, Sage Intacct, multiple nonprofit organizations, and national PSAs… to name a few!

Where can I check out Small Ax Creative’s past work?

You can check out Small Ax Creative’s past work on our work page! You can also subscribe to our social channels for the latest updates: LinkedIn, Twitter, Instagram and Facebook.

Do Small Ax Creative clients return for additional projects?

Nearly 90% of our clients return to Small Ax Creative for additional projects after the success of their initial production, with many coming back  time and time again. 

Check out some of the things our clients have said about us.

How is Small Ax Creative different from the “agency of record model?”

Small Ax Creative was created for brands and agencies specifically designed to meet their growing and rapidly changing needs for video content on-demand and for a multitude of distribution channels. The experience is the opposite of what you would expect from a traditional agency. It starts with a unique intuitive platform and a worldwide creative network that enables them to independently launch projects in under an hour – while ensuring that those projects are on strategy, on time, and on budget. Period.  We don’t demand a large retainer to keep us on board, but we are always available where you need us, when you need us.

How does the video production process work?

The process is built for efficiency and begins with a short digital creative brief that the producer fills out whenever it is convenient for them. The brief lives dynamically on our website.   We have perfected the brief and tested it to ensure that it can be filled out as quickly as a lunch break or in less time than a commute to work!  Once we receive the brief,  Small Ax Creative will recruit and hand pick a handful of its creators to be part of your “ideation think tank”.  Each creator must work within a fixed production budget to develop multiple concepts.  A given ideation might develop as many as 15 or 20 project concepts.  The Small Ax Creative team then typically presents  five to ten of the best curated concepts to the client. The winning concepts are then produced by the creator behind the original idea under Small Ax Creative oversight or handed off to our professional production teams.

How does the fixed budget approach work when concepting?

In the traditional agency model, the creative teams will pitch ideas to a client without any idea of how much it will cost to produce them. The result is all too often the client falls in love with a concept that far exceeds their budget. When we know what you have to spend upfront, we are able to present you with ideas that you’ll not only fall in love with, but we are able to deliver within your budget. We’ll never present you with a project you can’t afford.

What does it mean to work under “no commitment”?

This means that you are not tied to a long-term agency relationship. You pay for the services you use, ONLY when you use them, and beyond that there is no obligation.

What are the benefits of working with Small Ax Creative’s Professional Network?

Working with our curated network means, we aren’t limited to working with one creative team, we can cull from creatives and teams all over the globe.  On top of that? We boast expertise in any format or style of video you need.  Need animation? Or, live action, explainer videos, product, customer success, social media content? We have you covered.

How much does it cost to do projects with Small Ax Creative?

That all depends on your desired outcome, but we are designed to suit your budget requirements. We’ve produced live action, animation, testimonials, product demo commercials from $3,500 to $750,000 and everything in between.  Fill out a creative brief and let’s see how we can help.  Our goal is to meet the budget you bring with you!

Where is the Small Ax creative brief and what happens when I fill it out?

You can create an account and log in to start a brief here.

What does the platform do exactly?

The platform is your concierge through our process, it launches your project with a digital creative brief, next it tracks updates from the creative team and monitors progress along the way to keep you informed.  And, it is efficient so that you can launch a project in 45 minutes or less!

Where do I access the video production platform?

The platform is accessible to you as soon as you launch your digital brief. Try it.  We want to hear your experiences with it!

What is the average timeline to create a video for Small Ax?

Timing is a tough one to answer because every project has different needs and variables. That said from concept to production the average timeframe is about 30-60 days.

If my question was not answered here, where can I get an answer?

Email our team at info@smallax.com and we will get back to you!

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