Facebook came to us with a common problem, how do you release a new digital platform in a crowded content world. They were looking for a unique idea to announce the launch of their on demand content platform the Facebook Watch App. We reached out to our creative network and challenged them to think outside the norm, they did and delivered over 30 unique ideas. We whittled it down to 18 and submitted them. Within 2 days we were told we not only won the job, but they needed help deciding which idea to produce.