Project Description

OverStock “TableRunner”

Overstock.com came to us with a unique problem. Because of their name their customers were assuming that they sold low quality overstocked goods. We assembled an amazing team from our creative network and assembled 15 unique and amazing concepts in just over a week. They liked the selected concept so much they decided to turn it into a campaign with 5 unique broadcast spots in just two years. Over the past 4 years we have used Ideation to Production for Overstock and delivered over 15 unique spots, saving them millions of dollars in concepts and production.